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Erika Cavallo — Senior UX/UI Designer

I translate complexity into clarity.

I bring order to complex problems, connect different perspectives and turn them into useful digital experiences.

Approach

  1. 01

    Listen

  2. 02

    Understand

  3. 03

    Organise

  4. 04

    Translate

  5. 05

    Simplify

Selected works

2022 — 2026
01Safety21 / ZTL

From legacy systems to operator-centred experiences.

Redesign of complex administrative portals, rethought from operators' needs, a deep understanding of the flows and close collaboration with client and developers.

Research · UX strategy · Admin portals

→ Read the case study
Safety21 ZTL — the redesigned portal scheduling a permit on a MacBook screen: general information, days of the week and time-slot management
Safety21 Design System components — call-to-action buttons, date picker, file upload, tabs and steppers
02Safety21 / Design System

Eight portals. One shared language.

A shared Design System for eight portals: resolving inconsistencies, standardising patterns and building a common language between design and development.

Design systems · Governance · Design–dev

→ Read the case study
03ISUAL

Making a complex SaaS product clearer.

UX/UI redesign of a B2B SaaS platform — from understanding the product and business goals to defining flows, priorities and a navigable prototype.

B2B SaaS · Flows · Prototyping

→ Read the case study
ISUAL platform dashboard — scheduled posts, analytics and media management interface, shown on a MacBook screen
Padrion — the LDA model focused on the stakeholder engagement phase, shown on a MacBook screen
04Padrion

A process is only useful if it works for the people involved.

Adapting an Agile approach to a complex context, bringing together different needs, people and ways of working.

Agile · Service Design · Collaboration

→ Read the case study

Philosophy

Good design should make your life easier.

I believe design should make everyday actions simpler, not add another layer of complexity. By understanding people's needs and the context they operate in, we can remove unnecessary friction and leave more space for what really matters.

Writing & thinking

Beyond digital products, I explore how design shapes the way we experience spaces, technology and everyday life.

Read on Substack ↗

Talks & Events

Sharing ideas, learning in public.

A space for conversations about design, collaboration and the ways we approach complex problems.

November 2025

WPD 2025 Italia

Regione Emilia-Romagna - Bologna

Governare il sito, migliorare l’organizzazione: il caso del Comune di Trento

Website governance and organisational improvement, through the case of the Municipality of Trento.

Watch the talk

Italian Agile Days 2026

Università degli Studi della Calabria

L’agilità a piccole dosi: come abbiamo tradotto i valori del Manifesto Agile in un progetto europeo

How an Agile approach can adapt to the needs of people and organisations in very different contexts.

Erika Cavallo — Senior UX/UI Designer

About

I make sense of complexity and give it a usable shape.

I bring order to information and connect different perspectives — users, clients, developers — until a problem becomes something people can actually work with.

Experience

  1. Giallocobalto

    2023 — Present

    Senior User Experience and User Interface Designer Current

    I lead projects for public administration and complex digital portals, designing services, processes and user experiences grounded in user research. I collaborate closely with design and development teams, managing iterations through Agile methodologies and keeping people's needs at the centre of the process.

    Related work: Safety21 / ZTL · Safety21 / Design System · ISUAL

  2. Fortech

    2021 — 2022

    User Experience and User Interface Designer

    I designed digital portals and terminals for service station management, collaborating closely with developers to ensure functionality and usability.

Education

  • Master's Degree in Service Design

    2019 — 2022

    University of Bologna

    Studying Service Design taught me how to map complex systems, uncover user needs through research and design services that balance user experience with organisational goals.

  • Bachelor's Degree in Product Design

    2015 — 2019

    University of Florence

    Studying Product Design gave me a foundation in designing tangible products and spaces, combining aesthetics, functionality and user-centred thinking.

  • Cambridge English Certificate

    2014

    University of Cambridge

    C1 — Reading, speaking and listening.

Open to Senior UX/UI and Lead UX roles

Let's make things clearer.

erikacavalloec@gmail.com↗